Welcome to Bia

BIA is a private investment firm that acquires, strengthens, and expands Latin American food and beverage businesses.

Meet Bia

Today, BIA is a steward of traditional Latino cuisine, delivering beloved products while expanding into new markets. The founding vision has propelled BIA to the ranks of the fastest-growing food companies in the U.S and LATAM.

History

“Bia” is Irish for food.

Bia is part of a group founded in 1885. BIA’s founding team had a vision of applying its experience and tested management methods to expand brands with large growth opportunities into new geographies and segments. As the team grew, it developed a specialty in three main segments: snacks, coffee and culinary. These categories represent ancestral Latino traditions and tie people from all over the world together.

The Future

In building for the future, BIA has looked to the past, investing in brands well known to Latin Americans.
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BIA’s first three acquisitions were the most beloved food companies in their respective countries: Chocolates Best in Guatemala, San Marcos in Mexico and La Universal in Ecuador.
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Natural products such as chocolate, coffee and chili peppers served as the link between Latin American consumers and their traditions, taking the best of Latino flavors to the United States and beyond.
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Today, BIA is a steward of traditional Latino cuisine, delivering beloved products while expanding into new markets. The founding vision has propelled BIA to the ranks of the fastest-growing food companies in the U.S.

Vision

Creating the strongest brands in the Americas, taking Latino heritage to the tables of more than 300 million consumers.

Our Values

Founding Partners

Meet the entrepreneurs behind Bia.

Luis Miguel Castillo

Co-founder & Chairman of the Board

Currently Chairman of the Board of CBC, an anchor bottler for PepsiCo, and partner of a joint venture with AmBev, as well as Chairman of the Board of Beliv and Bia Foods, Mr. Castillo Joined CBC in 1995 and successfully transformed it from a Guatemalan soft drink company into a multinational corporation with operations in almost 20 countries and annual sales of
$1.6 billion.

As, Chairman of Bia, Mr. Castillo has used his experience in M&A and CPG brands to identify 30 investment targets and integrate then into the portfolio with succesful expansions in competitive markets such as U.S. an México.

Currently Chairman of the Board of CBC, an anchor bottler for PepsiCo, and partner of a joint venture with AmBev, as well as Chairman of the Board of Beliv and Bia Foods, Mr. Castillo Joined CBC in 1995 and successfully transformed it from a Guatemalan soft drink company into a multinational corporation with operations in almost 20 countries and annual sales of
$1.6 billion.

As, Chairman of Bia, Mr. Castillo has used his experience in M&A and CPG brands to identify 30 investment targets and integrate then into the portfolio with succesful expansions in competitive markets such as U.S. an México.

Carlos Enrique Mata

Executive President

Executive President of CBC, Apex, Beliv, and Bia – all of which are companies that manufacture and distribute food & beverages throughout the U.S. Central America, the Caribbean, and South America. Mr. Mata has been with cbc since 1980.

Mr. Mata is the Director of AmBev Centroamericana. He is President of the CEAL chapter of Guatemala, wich promotes economic and social progress in Latin American countries through new business opportunities.

He also used to serve as Chairman of the Chamber of Exports and the Business council of Advertising.

Executive President of CBC, Apex, Beliv, and Bia – all of which are companies that manufacture and distribute food & beverages throughout the U.S. Central America, the Caribbean, and South America. Mr. Mata has been with cbc since 1980.

Mr. Mata is the Director of AmBev Centroamericana. He is President of the CEAL chapter of Guatemala, wich promotes economic and social progress in Latin American countries through new business opportunities.

He also used to serve as Chairman of the Chamber of Exports and the Business council of Advertising.

Jose Maria Trullols

Co-founder and Managing Partner

Co-Founder and Managing Partner at Bia. Mr. Trullols previously worked as Head of Latin American Business Development at Optima Fund Management in New York, where he managed a substantial portfolio of alternative assets for prominent families in Latin America, the United States and Europe. Mr. Trullols’ strong relationship management and deal-making abilities have allowed him to raise over $1 billion from private and institutional investors globally.

He is widely regarded as a leading figure in the investment industry around the world and has a distinguished track record in numerous strategic acquisitions with exceptional skill, integrating them seamlessly into the Bia portfolio.

Additionally, his private banking background at BNY Mellon and Morgan Stanley has solidified his presence in the US, Latin America and Europe, further cementing his reputation as a leading figure
in the industry.

Co-Founder and Managing Partner at Bia. Mr. Trullols previously worked as Head of Latin American Business Development at Optima Fund Management in New York, where he managed a substantial portfolio of alternative assets for prominent families in Latin America, the United States and Europe. Mr. Trullols’ strong relationship management and deal-making abilities have allowed him to raise over $1 billion from private and institutional investors globally.

He is widely regarded as a leading figure in the investment industry around the world and has a distinguished track record in numerous strategic acquisitions with exceptional skill, integrating them seamlessly into the Bia portfolio.

Additionally, his private banking background at BNY Mellon and Morgan Stanley has solidified his presence in the US, Latin America and Europe, further cementing his reputation as a leading figure
in the industry.

Who we are

David-Froment

David Froment

CEO

18 years’ experience/MBA/Industrial Engineer

Cesar Solorzano

César Solórzano

Head of Coffee

17 years’ experience/MBA/Industrial Engineer
Christian Sampeiro-head mx y usa

Cristian Samperio

Head of US

13 years’ experience/MBA/Industrial Engineer
Carlos_Aray

Carlos Aray

Head of South America

20 years’ experience/MBA/Business Administration

Legal-boesch

Carlos Bosch

Head of Legal

10 years’ experience/LLM in Corporate Law/Law and Notary

Diego-Aguilar-finanzas02

Diego Aguilar

Head of Finance

12 years’ experience/MBA/Finance and Business Administration
michele-marsicovetere-culinarios2

Michele Marsicovetere

Culinary Head

20 years of Experience in FMCG Master in Marketing / Industrial Engineer.
Sammy-Jazrawi

Sammy Jazrawi

Head of Central America & The Caribbean

10 years’ experience/Master in management/Business Administration

Oscar-Fillibert

Oscar Felibertt

Head of Snacks

16 years of experience | Master in Marketing | Engineer
Antonio-Travieso

Antonio Travieso

Head of México

13 years of experience | MBA | Industrial Engineer
Stephanie-Paoli

Stephanie Paoli

Corporate Projects

7 years of experience | Marketing

Paola-Santamaria

Paola Santamaría

Head of Human Resources

15 years of experience | Commercial Engineer

David Froment

CEO

18 years’ experience/MBA/Industrial Engineer

César Solórzano

Head of Coffee

17 years’ experience/MBA/Industrial Engineer

Cristian Samperio

Head of US

13 years’ experience/MBA/Industrial Engineer

Carlos Aray

Head of South America

20 years’ experience/MBA/Business Administration

Carlos Bosch

Head of Legal

10 years’ experience/LLM in Corporate Law/Law and Notary

Diego Aguilar

Head of Finance

12 years’ experience/MBA/Finance and Business Administration

Michele Marsicovetere

Culinary Head

20 years of Experience in FMCG Master in Marketing / Industrial Engineer.

Sammy Jazrawi

Head of Central America & The Caribbean

10 years’ experience/Master in management/Business Administration

Oscar-Fillibert

Oscar Felibertt

Head of Snacks

16 years of experience | Master in Marketing | Engineer
Antonio-Travieso

Antonio Travieso

Head of México

13 years of experience | MBA | Industrial Engineer
Stephanie-Paoli

Stephanie Paoli

Corporate Projects

7 years of experience | Marketing

Paola-Santamaria

Paola Santamaría

Head of Human Resources

15 years of experience | Commercial Engineer

We are an experienced group of partners seeking to transform the food industry. We are passionate about Latin American traditions and cultures. We enthusiastically embrace new businesses and ideas to achieve our goal of developing innovative food products.

Contact us

Contact us to request additional information