Business Strategy

BIA invests in businesses with strong brands and clear growth potential. We apply our proven management methods to integrate the brands into our portfolio, targeting high-double-digit revenue growth and margin expansion through synergies and capital efficiency.

Pillar 1: Focus on 3 main categories

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Coffee (Americas)

The coffee category brings together leading brands in Mexico, Central America and South America, which have been a breakfast staple for decades.

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Culinary (Americas)

The culinary category in Bia has a Mexican brand of great tradition and authenticity, and one of the most complete and versatile food portfolios with more than 62 years in the market.

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Sweet Snacks (Americas)

The snacks category includes Latin America’s most beloved brands, which have been with consumers since their childhoods.

Pillar 2: Focus on the Americas

We cater to Hispanic consumers in the U.S.

Brands per country:

Pillar 2: Focus on the Americas

We cater to Hispanic consumers in the U.S.

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Our Brands

BIA’s portfolio includes Latin America’s most iconic brands, sharing our ancestral flavors with families across the U.S.

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