Creating the strongest food brands in the Americas
Bia has a specialized vision
Focus on our Three Major Categories
We defined three main categories with high revenue pools & solid growth potential.
Coffee
$ 5.9 BN
Americas
Culinary
$ 41.3 BN
Americas
Sweet Snacks
$ 27.3 BN
Americas
Focus on The Americas
In-depth understanding of the Hispanic consumer across the Americas
Latin America
and the Caribbean
Hispanic USA
Our History
Focus on bottiling and distribution
Geographic Expansion
1885
Family Owned Mariposa (CBC) is established in Guatemala.
1942
PepsiCO names Mariposa (now “CBC”) as its exclusive bottler.
1997
Named “Anchor Bottler” for Central America.
First $100MM
2002
Bottling & Distribution 50/50 Partnership with Ambev. Introduction of juices & nectars through JV’s with Ambev and Livsmart.
Regionalization and Innovation
2009
Expansion to The Caribbean Acquisition of operations in Jamaica & Puerto Rico Reached $500 MM
2011
PepsiCo distributes Livsmart products in the USA
2012
Acquisition of operations in Ecuador. Bottler of the year in 2014. Reached $1BN
2016
Acquisition of operations in Argentina & Perú.
Multinational Company Structure
2017
Bia is born to capture opportunities in the food industry, starting with the acquisition of BEST
2019
San Marcos is acquired entering into Mex and USA territories
2020
Bia’s expansion into Coffee industry.
1885
Family Owned Mariposa (CBC) is established in Guatemala.
1942
PepsiCO names Mariposa (now “CBC”) as its exclusive bottler.
1997
Named “Anchor Bottler” for Central America.
First $100MM
2002
Bottling & Distribution 50/50 Partnership with Ambev. Introduction of juices & nectars through JV’s with Ambev and Livsmart.
2009
Expansion to The Caribbean Acquisition of operations in Jamaica & Puerto Rico Reached $500 MM
2011
PepsiCo distributes Livsmart products in the USA
2012
Acquisition of operations in Ecuador. Bottler of the year in 2014. Reached $1BN
2016
Acquisition of operations in Argentina & Perú.
2017
Bia is born to capture opportunities in the food industry, starting with the acquisition of BEST
2019
San Marcos is acquired entering into Mex and USA territories
2020
Bia’s expansion into Coffee industry.
Our Brands
Who we are
David Froment
CEO
César Solórzano
Head of Coffee
Cristian Samperio
Head of MX & US
Carlos Aray
Head of South America
20 years’ experience/MBA/Business Administration
Jorge Herrera
Head of IT
24 years’ experience/MSC in informatics/Systems Engineer
Jorge Zeissig
Head of Trade
14 years’ experience/Master in finance/Industrial Engineer
Carlos Bosch
Head of Legal
10 years’ experience/LLM in Corporate Law/Law and Notary
Diego Aguilar
Head of Finance
Michele Marsicovetere
Culinary Head
Sammy Jazrawi
Central America & The Caribbean
10 years’ experience/Master in management/Business Administration
Oscar Felibertt
Antonio Travieso
David Froment
CEO
César Solórzano
Head of Coffee
Cristian Samperio
Head of MX & US
Carlos Aray
Head of South America
20 years’ experience/MBA/Business Administration
Jorge Herrera
Head of IT
24 years’ experience/MSC in informatics/Systems Engineer
Jorge Zeissig
Head of Trade
14 years’ experience/Master in finance/Industrial Engineer
Carlos Bosch
Head of Legal
10 years’ experience/LLM in Corporate Law/Law and Notary
Diego Aguilar
Head of Finance
Michele Marsicovetere
Culinary Head
Sammy Jazrawi
Central America & The Caribbean
10 years’ experience/Master in management/Business Administration
Oscar Felibertt
Antonio Travieso
Contact us
Contact us to request additional information
-
654 Madison Avenue 11th floor
New York, NY 10065 - +1-212-920-3894
- info@biabrands.co