Growth Culture

A LETTER FROM OUR CEO

We are Bia, the Nourishing Alliance.

We are united by a shared commitment to nourish the past, present, and future aspirations of those who inspired us to dream big and to drive their businesses toward new frontiers and a brighter tomorrow.
We are fueled by our entrepreneurial spirit, our constant desire to learn, and our ability to adapt with speed and flexibility.

We firmly believe that every new member who joins our alliance brings a unique ingredient that enriches our community, brings fresh perspective, and elevates what we’ve already built.
We honor the legacy of the families who have helped shape Latin America’s growth and the vibrant Hispanic communities in the United States.

Nourishment is what drives our growth. We lead with ethics and transparency, strictly adhering to our Code of Ethics, internal policies, and a robust Anti-Bribery Management System. We promote these values throughout our value chain and with all business partners. That’s why we make our Code of Ethics, Anti-Corruption Policy, and Ethics Line available to all stakeholders.

We are relentless in our mission to create valuefor everyone who shares our vision: the thousands of employees across countries, suppliers, store owners, farmers, artisans, and the communities that welcome us.

We are Bia, The Nourishing Alliance, partners, families, brands, and talent committed to growth and sustainable development. We work together as agents of positive change, fostering shared prosperity with an abundance mindset and building a better future for all.

LUCIANO CARRILLO

CEO

Our Principles

NOURISHMENT DRIVES US TO GROW
Our purpose fuels everything we do and helps us deliver extraordinary results. We are ambitious and fast, with a deep obsession for growing every company within the alliance.
OUR KITCHEN IS ALWAYS OPEN
We are an open system, inspired by the talent and vision of carefully selected partners.
SIMPLE RECIPES ARE ALWAYS THE BEST
We keep it straightforward. No extra ingredients. No shortcuts. Simplicity is the key to our speed.
AT THE CENTER, OUR CONSUMERS.
People move us. Nourishing their world is our mission.
WE CULTIVATE A TASTE FOR NEW FLAVORS
We embrace change as a constant. We always prefer a “Why not?” over a “No.”
EVERY CHEF HAS HIS/HER STAR
We take ownership of our present and responsibility for our future. Every day, we make decisions that shape the business and we are rewarded for doing it well, and with vision.

Ethics

About our
Anti-Brivery Policy
About our
Ethics Commitment