We are built upon of the remarkable story of transformation of Grupo Mariposa, a family business that through world class governance, decided to transcend frontiers and leverage its expertise taking its positive footprint further into the world becoming one of the fastest growing Food and Beverage companies in Latin America. With the support of Apex, the group’s Business Unit propelled by Centers of Excellence we were able to capitalize on more than 135 years of institutional knowledge and its strong passionate culture.

Under the visionary guidance of talented leaders, we embarked on a journey of an ambitious dream. And today after 18 integrations and many learnings under our belts, we are entering new markets, connecting countries and cultures, promoting talent, propelling the growth of companies and the expansion of brands through category hubs with expertise, synergies, and value generation.

We are Bia, the Nourishing Alliance.

We firmly believe that each new member who joins our alliance has unique ingredients that enrich our community, bringing new perspectives and contributing to improve what others have achieved. And, at the same time, we believe that each of our companies, thanks to the alliance, can learn, develop, and grow their talent and products towards new markets.

We know that our strength lies in our shared values, which drive us to act for the long term and to always act in a simple, responsible way, choosing to be part of the solution to the problems of the times we live in.

We embrace the deep essence of nurturing as a value-generating principle, promoting growth, a mindset of possibilities and cultural heritage.

Sustainability

Our growth and value are maximized when we transform to grow and build a better world. We are part of the solutions, integrating the social, environmental, and governance dimensions as the driving force of our strategy and creation of shared value.
We seek to transform the world, growing sustainably and positively impacting people and the planet.
We encourage our collaborators, clients, and suppliers to reach their maximum potential, through strengthening the social fabric.
We are committed to reducing our environmental footprint through measuring our carbon footprint, responsible waste management, and efficient use of resources.

We promote the well-being of our consumers and bring traditional Latin cuisine and flavors to new markets through our emblematic brands.
In 2022, we joined the United Nations Global Compact, the largest global citizenship initiative in the world. Thus, integrated the Sustainable Development Goals into the business strategy.
Establish a trustworthy organization, acting with ethics and transparency.
Promote a culture of integrity and transparency throughout the organization and the value chain.
We have a Human Rights Policy based on the Guiding Principles of Business and Human Rights.

Our history

We are Bia, the Nourishing Alliance.

Sustainability

We value