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Our history

We are built on the remarkable transformation of Grupo Mariposa, a family-owned company that, through world-class corporate governance, chose to transcend borders and channel its experience toward creating a broader positive impact. It has since become one of the fastest-growing food and beverage companies in Latin America. With the support of Apex, the group’s business unit powered by Centers of Excellence, we’ve been able to harness over 135 years of institutional knowledge, fueled by a strong and passionate culture.

Led by visionary leadership, we began an ambitious journey. Today, after 18 integrations and countless lessons learned, we continue expanding into new markets, connecting countries and cultures, cultivating talent, growing businesses, and scaling brandsthrough category hubs focused on expertise, synergy, and value creation.

We are Bia, The Nourishing Alliance.

We firmly believe that every new member brings unique ingredients that enrich our community, offering fresh perspectives and enhancing what others have already achieved. At the same time, every company within our alliance has the opportunity to grow, evolve, and bring its talent and products to new markets.

Our strength lies in shared values. We are guided by long-term thinking, simplicity, and responsibilityalways choosing to be part of the solution in today’s world.

We embrace the deep essence of nourishment as a source of value, driving growth, a mindset of possibility, and cultural heritage.

Our dream is to become the fastest-growing food company across the Americas.

LUIS MIGUEL CASTILLO

The Founder's Legacy

Sustainability

  • Our growth and value are maximized when we transform to grow and to build a better world. We are part of the solution, integrating social, environmental, and governance dimensions as core drivers of our strategy and our commitment to shared value creation.
  • We aim to reshape the world by growing sustainably and creating a positive impact for both people and the planet.
  • We empower our team, clients, and suppliers to reach their full potential by strengthening the social fabric that connects us.
  • We are committed to reducing our environmental footprint through carbon measurement, responsible waste management, and efficient use of resources.
  • We promote consumer well-being by bringing traditional Latin American cuisine and flavors to new markets through our iconic brands.
  • Since 2022, we’ve been part of the United Nations Global Compact the world’s largest corporate sustainability and initiative integrating the Sustainable Development Goals into our business strategy.
  • We are committed to building a trustworthy organization grounded in ethics and transparency.
  • We promote a culture of integrity across the entire organization and value chain, upholding a Human Rights Policy aligned with the UN Guiding Principles on Business and Human Rights.
We value
  • Empowerment
  • Simplicity
  • Meritocracy