Our Governance

We are led by a talented executive team with a proven track record and a clear, consistent strategy. Our approach combines deep market knowledge, profitable growth, operational efficiency, cost reduction, and a strong understanding of consumer needs.

Luis Miguel Castillo

† (1973 – 2023)

Co-Founder
Former Chairman of the Board

Honoring his legendary vision

Luis Miguel served as Chairman of CBC, a key PepsiCo bottler and joint venture partner with AmBev. He also chaired the boards of Beliv and Bia Foods. He joined CBC in 1995 and transformed it from a local Guatemalan soda company into a multinational corporation operating in nearly 20 countries with annual revenues of $1.6 billion.

As Chairman of Bia, Luis Miguel applied his expertise in M&A and consumer brands (CPG) to identify over 30 investment opportunities and successfully integrate them into the portfolio expanding into competitive markets like the U.S. and Mexico.

He inspired us to dream big to establish Bia as the fastest-growing food company in the Americas. Today we remain committed to honoring his legacy and carrying his vision forward.

Founding Partners & Bia Board of Directors

Our Board is a balanced group of experienced investors and operators who bring valuable insights from various industries and markets to guide our vision and advance the goals of the alliance.

José María Trullols

Co-Founder & Chairman

Carlos Enrique Mata

Executive President

Juan Pablo Mata

Grupo Mariposa

Eduardo Cisneros

Cisneros Corporation

Marcos Jorge León

Grupo León Jimenes

José Fanjul Jr.

Florida Crystals Corp.

Isidro Romero Noboa

Grupo Nobis

Don Thompson

Cleveland Avenue

Roberto Bonetti

MercaSID

Alejandro Longoria

TWG Global

Alejandro Santo Domingo

Quadrant Capital

Miguel Nasser

Centrica Capital

Executive Committees

Strategy & Mergers and Acquisitions (M&A)

Strategy & Mergers and Acquisitions (M&A)
M&A

Risk,
Audit & Finance

Talent
& Compensation

Leadership Team

A highly capable management team with a proven track record and decades of leadership experience at prestigious global CPG companies.


Our strategic approach focuses on:

Leverage deep market knowledge and robust distribution networks

Sustaining profitable growth and financial stability

Driving operational efficiency and cost optimization

Selectively expanding into new markets

Understanding consumers to build meaningful brands

Backed with decades of experience as top executives in prestigious firms and CPG global companies.

Backed with decades of experience as top executives in prestigious firms and CPG global companies.

Luciano Carrillo

CEO

Business Units

Samy Jazrawi

CEO Iberia

Harry Lewis

CEO Bulletproof

Antonio Travieso

Culinary Head Mexico

Alberto Garza

Coffee Head Mexico

Daniel López

Head Central & South America

Head C&S America

Bia Staff

Carlos Aray

Commercial Head Latam

Alexandra Liebler

Commercial Head USA

Commercial Head USA

Caio Miranda

Chief People & Management

Chief People & Management

Ernesto Berrios

Chief Financial Officer

Categories

Luis Alberto Paiz

Head Coffee Hub

M. Marsicovetere

Head Culinary Hub

Jorge Saravia

Head Restaurants Hub

Categories

Luis Alberto Paiz

Head Coffee Hub

M. Marsicovetere

Head Culinary Hub

Jorge Saravia

Head Restaurants Hub

Regional Footprint

Families, partners, talent, and brands united to nurture the growth of our collective dreams through the power of gastronomic heritage.”

SHARE OF OUR BUSINESS

USA | 65.6%

SHARE OF OUR BUSINESS

CAM | 15.7%

SHARE OF OUR BUSINESS

CAM | 15.7%

SHARE OF OUR BUSINESS

MEX | 11.4%

SHARE OF OUR BUSINESS

SA | 7.2%

37

Countries

50

Distributors

Bia Acquisitions

11 Countries

16 Distribution Centers

10 Factories

2MM+ Direct Consumers

4K FTE

350k Customers

11 Countries

16 Dis. Centers

10 Factories

2MM+ Direct Consumers

4K FTE

350k Customers

Investors

If you are an investor, partner, or already a member of the alliance, click below to access the most up-to-date DVR.