Talented leadership with proven track record and a clear, consistent strategy with elements like extensive market knowledge, profitable growth, focus on cost reduction and efficiency, and the capability to understand the consumer needs.
† (1973 – 2023)
Co-Founder
Former Chairman of the Board
Formerly Chairman of the Board of CBC, an anchor bottler for PepsiCo, and partner of a joint venture with AmBev, as well as Chairman of the Board of Beliv and Bia Foods. Mr. Castillo joined CBC in 1995 and successfully transformed it from a Guatemalan soft drink company into a multinational corporation with operations in almost 20 countries and annual sales of $1.6 billion.
As Chairman of Bia, Mr. Castillo used his experience in M&A and CPG brands to identify 30 investment targets and integrate them into the portfolio with successful expansions in competitive markets such as U.S. and México.
He inspired us to dream to consolidate Bia as the fastest growing food company in the Americas. We are committed to carry his vision and honor his legacy.
The Board of Directors is a balanced group of expert investors and operators who bring knowledge from various markets and industries to master our vision and goals.
Co-Founder & Chairman
Executive President
Grupo Mariposa
Cisneros Corporation
Grupo León Jimenes
Florida Crystals Corp.
Grupo Nobis
Cleveland Avenue
MercaSID
TWG Global
Quadrant Capital
Centrica Capital
Talented leadership with proven track record and a clear, consistent strategy.
Capitalize our extensive market knowledge and distribution network
Sustain profitable growth and financial stability
Focus on cost reduction and operational efficiency
Selectively expand our presence
Understanding consumer needs to develop valuable brands
Backed with decades of experience as top executives in prestigious firms and CPG global companies.
Backed with decades of experience as top executives in prestigious firms and CPG global companies.
CEO
CEO Iberia
CEO Bulletproof
Culinary Head Mexico
Coffee Head Mexico
Head Central & South America
Head C&S America
Commercial Head Latam
Commercial Head USA
Commercial Head USA
Chief People & Management
Chief People & Management
Chief Financial Officer
Head Coffee Hub
Head Culinary Hub
Head Restaurants Hub
Head Coffee Hub
Head Culinary Hub
Head Restaurants Hub
Families, partners, talent, and brands united to nurture the growth of our collective dreams through the power of gastronomic heritage.”
Countries
Distributors
11 Countries
16 Distribution Centers
10 Factories
2MM+ Direct Consumers
4K FTE
350k Customers
11 Countries
16 Dis. Centers
10 Factories
2MM+ Direct Consumers
4K FTE
350k Customers
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