Our Governance

Talented leadership with proven track record and a clear, consistent strategy with elements like extensive market knowledge, profitable growth, focus on cost reduction and efficiency, and the capability to understand the consumer needs.

Luis Miguel Castillo

† (1973 – 2023)

Co-Founder
Former Chairman of the Board

Honoring his legendary vision

Formerly Chairman of the Board of CBC, an anchor bottler for PepsiCo, and partner of a joint venture with AmBev, as well as Chairman of the Board of Beliv and Bia Foods. Mr. Castillo joined CBC in 1995 and successfully transformed it from a Guatemalan soft drink company into a multinational corporation with operations in almost 20 countries and annual sales of $1.6 billion.

As Chairman of Bia, Mr. Castillo used his experience in M&A and CPG brands to identify 30 investment targets and integrate them into the portfolio with successful expansions in competitive markets such as U.S. and México.

He inspired us to dream to consolidate Bia as the fastest growing food company in the Americas. We are committed to carry his vision and honor his legacy.

Bia Founding Partners & Board Members

The Board of Directors is a balanced group of expert investors and operators who bring knowledge from various markets and industries to master our vision and goals.

José María Trullols

Co-Founder & Chairman

Carlos Enrique Mata

Executive President

Juan Pablo Mata

Grupo Mariposa

Eduardo Cisneros

Cisneros Corporation

Marcos Jorge León

Grupo León Jimenes

José Fanjul Jr.

Florida Crystals Corp.

Isidro Romero Noboa

Grupo Nobis

Don Thompson

Cleveland Avenue

Roberto Bonetti

MercaSID

Alejandro Longoria

TWG Global

Alejandro Santo Domingo

Quadrant Capital

Miguel Nasser

Centrica Capital

Executive Committees

Strategy and M&A

Strategy and M&A
M&A

Risk, Audit & Finance

Talent & Compensation

Management Team

Talented leadership with proven track record and a clear, consistent strategy.

Capitalize our extensive market knowledge and distribution network

Sustain profitable growth and financial stability

Focus on cost reduction and operational efficiency

Selectively expand our presence

Understanding consumer needs to develop valuable brands

Backed with decades of experience as top executives in prestigious firms and CPG global companies.

Backed with decades of experience as top executives in prestigious firms and CPG global companies.

Luciano Carrillo

CEO

Business Units

Samy Jazrawi

CEO Iberia

Harry Lewis

CEO Bulletproof

Antonio Travieso

Culinary Head Mexico

Alberto Garza

Coffee Head Mexico

Daniel López

Head Central & South America

Head C&S America

Staff Bia

Carlos Aray

Commercial Head Latam

Alexandra Liebler

Commercial Head USA

Commercial Head USA

Caio Miranda

Chief People & Management

Chief People & Management

Ernesto Berrios

Chief Financial Officer

Categories

Luis Alberto Paiz

Head Coffee Hub

M. Marsicovetere

Head Culinary Hub

Jorge Saravia

Head Restaurants Hub

Categories

Luis Alberto Paiz

Head Coffee Hub

M. Marsicovetere

Head Culinary Hub

Jorge Saravia

Head Restaurants Hub

Regional Footprint

Families, partners, talent, and brands united to nurture the growth of our collective dreams through the power of gastronomic heritage.”

SHARE OF OUR BUSINESS

USA | 65.6%

SHARE OF OUR BUSINESS

CAM | 15.7%

SHARE OF OUR BUSINESS

CAM | 15.7%

SHARE OF OUR BUSINESS

MEX | 11.4%

SHARE OF OUR BUSINESS

SA | 7.2%

37

Countries

50

Distributors

Bia Acquisitions

11 Countries

16 Distribution Centers

10 Factories

2MM+ Direct Consumers

4K FTE

350k Customers

11 Countries

16 Dis. Centers

10 Factories

2MM+ Direct Consumers

4K FTE

350k Customers

Investors

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