We are led by a talented executive team with a proven track record and a clear, consistent strategy. Our approach combines deep market knowledge, profitable growth, operational efficiency, cost reduction, and a strong understanding of consumer needs.
† (1973 – 2023)
Co-Founder
Former Chairman of the Board
Luis Miguel served as Chairman of CBC, a key PepsiCo bottler and joint venture partner with AmBev. He also chaired the boards of Beliv and Bia Foods. He joined CBC in 1995 and transformed it from a local Guatemalan soda company into a multinational corporation operating in nearly 20 countries with annual revenues of $1.6 billion.
As Chairman of Bia, Luis Miguel applied his expertise in M&A and consumer brands (CPG) to identify over 30 investment opportunities and successfully integrate them into the portfolio expanding into competitive markets like the U.S. and Mexico.
He inspired us to dream big to establish Bia as the fastest-growing food company in the Americas. Today we remain committed to honoring his legacy and carrying his vision forward.
Our Board is a balanced group of experienced investors and operators who bring valuable insights from various industries and markets to guide our vision and advance the goals of the alliance.
Co-Founder & Chairman
Executive President
Grupo Mariposa
Cisneros Corporation
Grupo León Jimenes
Florida Crystals Corp.
Grupo Nobis
Cleveland Avenue
MercaSID
TWG Global
Quadrant Capital
Centrica Capital
A highly capable management team with a proven track record and decades of leadership experience at prestigious global CPG companies.
Our strategic approach focuses on:
Leverage deep market knowledge and robust distribution networks
Sustaining profitable growth and financial stability
Driving operational efficiency and cost optimization
Selectively expanding into new markets
Understanding consumers to build meaningful brands
Backed with decades of experience as top executives in prestigious firms and CPG global companies.
Backed with decades of experience as top executives in prestigious firms and CPG global companies.
Families, partners, talent, and brands united to nurture the growth of our collective dreams through the power of gastronomic heritage.”
Countries
Distributors
11 Countries
16 Distribution Centers
10 Factories
2MM+ Direct Consumers
4K FTE
350k Customers
11 Countries
16 Dis. Centers
10 Factories
2MM+ Direct Consumers
4K FTE
350k Customers
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